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Adwords Tactics: Restructure Your Ads Groups Today!

By: Kirt Christensen Google's Adwords program is a fantastic resource for generating traffic to your website, high-quality and very targeted to boot, but it does take time to learn the "ins and outs" of the program.

...And that's pretty daunting when it's your own time and money on the line!

So, here's some quick advice from a seasoned veteran of the Adwords marketing game, and an easy way to increase your ROI on Adwords:

An important measure of your Adwords account is how effectively you have your Adgroups arranged.

Don't fall into the oh-so common trap of only creating a couple of adgroups per campaign and then stuffing them with hundreds (or thousands) of keywords.

Don't do this, it's begging for trouble!

Trouble in that this is like giving Google permission to "gouge" you, and you'll end up paying way more per click, suffer from lower CTR's due to poor relevance of your ads, and most likely be nailed with poor quality scores.

Always remember this, "relevance" is king!

Since it's virtually impossible to write ads that are targeted, specific and "relevant" for hundreds or thousands of different keywords all in the same adgroup, you need to "break out" keywords into their very own adgroups.

For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that's it!

Even for low-traffic keywords "long tail" keywords, have no more than 15-21 keywords per adgroup.

After you spend some time "breaking out" the keywords into fresh adgroups, notice how much easier it is to write extremely focused ads, including the keyword as much as possible in the ads.

Your click-through rates and ROI will increase almost without fail, along with lowering your per click cost!

Article Source: http://www.lifeweightloss.com

Kirt Christensen delivers highly-profitable Adwords management, tracking over $612,000 of yearly spending for clients that rave about him! www.ManageMyPayPerClick.com
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