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Barbie Doll--A History Of Success

By: John Mowatt The New York toy fair was the scene of the introduction of the Barbie doll in 1959. Then was born what was to become a phenomenon in toy manufacturing. Barbie is certainly one of the most popular toys ever made and continues in undiminished popularity fifty years later. Before the introduction of Barbie pretty well all dolls were baby or child dolls rather than adult figures. Barbie changed this forever.

In 1945 Elliot and Ruth Handler formed a partnership with Harold Matson to manufacture picture frames. The two names Matson and Elliot were combined to form the company name Mattel. Elliot used the picture frame wood scrap to make doll house furniture. This was the start of the Handler furniture business.

About this time Ruth noticed that her daughter Barbara and friends preferred to play with adult paper dolls rather than child or baby dolls. The little girls seemed to like a doll they could look to as a role model for when they were grown up. Ruth realised that there could be big commercial possibilities in the adult doll market. She discussed the idea with her husband but he felt that it would be too expensive to start making the dolls.

Soon after this Ruth made a trip to Germany and purchased a doll called Lilli. This adult type doll was based on a German comic strip. On returning to the USA she began work to redesign the doll working with a doll clothes designer. The barbie doll was the result and it was named after Ruth's daughter Barbara. The doll was patented by Mattel in 1958 and introduced in 1959. She was to become one of the most well known and well loved toys ever made.

Barbie soon became a collectors doll and was avidly sought after by adult collectors. Between 1959 and 1972 Barbie underwent seven changes in her appearance and design. These Barbies made up to 1972 are recognised as vintage collectible dolls by their fans and are eagerly sought after. The 1959 Barbie doll in mint condition will sell for thousands of dollars. Some have sold for as much as $8000 to $10,000 but you can buy them for much less and $2000 to $3000 is quite common. Later editions fetch proportionately less. Dolls made in the 1969 to 1972 period can often be bought for a few dollars. Garage sales and flea markets are still the source of a few early dolls. About 300,000 of the 1959 Barbie were made and there are undoubtedly many out there still undiscovered.

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