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How A Cleveland Woman lowered her gas cost to 89 Cents A Gallon!

By: Scott Siegel 89 cents was what one consumer paid, while $1.09 was what another paid for a gallon of gas. You can find out how buyers have cut their price of gas to crazy levels. They used the same strategy used when they purchased non gas items. This explains how.

In Ohio, Marion paid $1.09 per gallon when she bought gas. She was able to fill her Jetta for $12.45. The same week Kellie paid 89 cents per gallon when she filled up. You may be asking yourself how that is possible? Marion and Kellie paid those remarkable prices because they looked at gasoline prices like smart consumers look at other items.

The reason that those consumers, Marion and Kellie, could purchase gas at those prices is because they bought gas like they would buy any other item. They found a frequent buyer program that enabled them to lower their gas price. They shopped around and they found a way to buy gas at a place that had the absolute lowest price. They found it at Giant Eagle markets,a chain of supermarkets.

This grocery chain has stores in Ohio, Pennsylvania, Maryland and West Virginia. A new addition to the frequent shopping program at Giant Eagle is called Fuelperks. It provides the consumers discounts on gas at Giant Eagle's own gas stations, the Get-Go chain.

Whenever a consumer at Giant Eagle purchases Fifty dollars of merchandise they get a 10 cent price reduction for a gallon of gas for one fill up. If a consumer purchases $100.00 worth of products at Giant Eagle it equates to a 20 cent reduction. That means that if a family spends $500.00 at Giant Eagle it would produce a discount of $1.00 per gallon. Spend enough at Giant Eagle and you could get gasoline for free.

The prices in Giant Eagle stores are the same as other groceries in the area so they are not making up the discounts by gouging on grocery prices. Likewise the Get-Go price on fuel is in line with competitors. That means that this program produces real world savings, not artificial savings. A big family that buys a lot of food every week will earn big discounts very quickly.

What if you don't have a Giant Eagle store where you live? You can still apply the same principle to the way you approach buying gas and still find yourself with significant savings. You need to be a price conscious buyer. You need to do your research.

Treat gas like anything else that you buy. Look for the best deals. Look for frequent shopper programs in your neighborhood that allow you to build up discounts you can use towards gas. Look for gas discounts and incentives anywhere you see a gas pump. Look for stores that may be branching out into the frequent shopper area or stores that now sell gas that didn't before.

Many stores have started selling gas that never sold gas before. They need to do that in order to compete. Because of this new competition convenience stores that sell gas are beginning to use frequent buyer programs. Like Giant Eagle they realize that discounts on gasoline is an incentive to the consumer to shop in their stores. This helps you buy gas at a discount.

Last year, more than 60% of new stores included gas pumps. That is in contrast to only 18% the previous year based on information from the Food Marketing Institute. As they start offering gas to you as a loss leader to get you into their stores, you can get lower prices on gas.

The mega retailers are another place you should look for bargains. As in many areas Wal-Mart / Sam's Club are jumping into the gas business big time. The VP in charge of fuel for Wal-Mart says he is looking to extend Sam Walton's marketing strategy to gasoline by building gas stations at every Sam's Club throughout the country. In his view, putting in pumps should be "standard practice. It just fits our business model: we want to bring everything [to consumers] at the lowest price."

Treat gas like anything else you buy. Comparison shop all the time. Be on the look out for deals, and low prices. Find the stores that have the best program for you. Look for low gas prices at non traditional places like grocery stores or big box retailers. If you do your homework you might be able to buy that tank of gas for 89 cents.


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Article Source: http://www.lifeweightloss.com

Scott Siegel has written a 143 page manual of automotive industry insider secrets on saving gas and money at the gas pump. Visit us to learn how you can lower your gas costs. Find out how to save gas and money.
This and other unique content lower gas costs articles are available with free reprint rights.

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