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How To Determine The Cardiac Rehabilitation Target Market

By: Linda P. Morton If you are a health care professional wanting to determine the primary cardiac rehabilitation target market, then answer the following six questions.

Cardiac Rehabilitation Target Market 1 - They Are Mostly Middle-Aged Men.

The age that most people have heart conditions is in mid-life. And men are more likely to develop a life-threatening heart condition than women are.

Cardiac Rehabilitation Target Market 2 - Health Care

Most mid-life men have put everything else before taking care of their health. They don't take the time to exercise. They eat too much and the wrong foods. They avoid getting proper health exams. Many are overweight and/or smokers

Cardiac Rehabilitation Target Market 3 - Work Habits

The men most likely to be the cardiac rehabilitation target market are workaholics, working 60 to 90 hours per week. In mid-life, many find their careers stalled. This leads to great stress and often to depression.

Cardiac Rehabilitation Target Market 4 - They Are Not Adjusting Well To Mid-Life Changes

Many of these men don't adjust to mid-life as well as women do. They are caught off guard by mid-life changes in their bodies and lives. Their fading physical and sexual strength makes them feel inadequate and adds stress to their lives, making them prime candidates for heart disease.

Although they are depressed, they often won't talk to anyone about their feelings. Instead they take on even more destructive habits. The combination of these habits and their depression, further increases their tendency for developing heart conditions.

Cardiac Rehabilitation Target Market 5 - How Connected Are They To Family?

Some of these men become motivated to change their behavior because they want to live to be with their family members. Even those who originally resist change can sometimes be persuaded by a loving family member to improve their health. Living for themselves may not motivate them to change, but love for family members sometimes does.

Cardiac Rehabilitation Target Market 6- They are Willing To Change After A Heart Problem

After a heart condition manifests itself through a heart attack, hospital stay, or surgery, some men change their unhealthy ways. Others refuse to make the changes needed to fully recover. Those willing to change and adopt a healthier lifestyle comprise the best target market for cardiac rehabilitation. Those, who refuse to change, often die within five years.

For all these reasons, middle-aged men make up the primary cardiac rehabilitation target market. The ones, with the most promise of success in rehabilitation are the ones that develop a strong desire to live and are willing to learn and practice a healthier life style.

Article Source: http://www.lifeweightloss.com

Get more information about this cardiac rehabilitation target market, see Mid-life Men Target Market Profile and Profile of Baby Boomers by clicking on the links.

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