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Investing in Green Businesses

By: Earth News Media For many years, money that was used for good will was called charity and money used to make more money was called investing. Not anymore.

Today, the two ideas are coming together in a financial avenue called socially responsible investing. And both investors and mutual fund operators are learning that this new idea can be profitable, and do some good for the environment and society at the same time.

Bob Guthrie, an investment broker with A.G. Edwards in Burlington, Vt. says, "Socially responsible investing means you don't have to compromise your own personal beliefs to make money on Wall Street - whatever those beliefs are."

The idea of selectively choosing stocks for social reasons dates back to the early 1900s, Guthrie said, when church members banded together and refused to invest in tobacco or alcohol companies. The trend continued with investors dodging corporations involved in the Vietnam War, he added, and most recently revolved around companies investing in South Africa.

So, yes, growth in this type of investing has ballooned during the past few years as more and more investors have moved social consciousness into the main street of investing. And the impact of this trend is being felt.

With help from stockholders, business practices concerning the environment are starting to change, said Rob Kruger, vice president of portfolio management at Progressive Asset Management. While the issues may vary, he said companies are realizing they will suffer if they aren't viewed as being socially responsible.

"As this investing community continues to grow, a lot of proposals are being put forth by investors at annual shareholder meetings," Kruger said. "A whole range of issues and activities is now being addressed."

As part of its operation, Progressive Asset Management conducts research for socially responsible and eco-friendly mutual funds. The firm screens companies for environmental problems or nuclear involvement... whatever social issues their clients want investigated.

"As time flies, companies are becoming more and more cooperative with us," Kruger said. "Many of them are now very eager to talk about these social and environmental issues."

Guthrie agrees that American corporations and business practices are aware of stockholders who are very concerned with social and environmental responsibility.

He advises, "Make sure your hard-earned money is not invested in companies with little concern for the environment. Keep these things in mind when you invest and the corporations will do the same too."

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