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Keep Your Coffee Shop Hopping In The Summer

By: Karyn Lewis Now that the weather is warming up, you should have some plans in motion to get customers into your coffee shop. It seems like the business does taper off as the warmer weather approaches. For many daily customers a cup of coffee or two is part of their routine regardless of how hot or cold it is outside. Yet not all of your customers are going to feel this way.

You can keep your coffee shop hopping in the summer though if you are creative about it. Offer a period of time in the afternoons from 2 -4 pm where you offer price drinks. This is a great way to keep people coming in because they already love what you have to offer. Now they can benefit from the price of it as well.

Chances are your menu offers some very wonderful selections. If you don't offer iced coffee then you may want to. It can become a permanent part of the menu or just something you want to offer during the warmer part of the year. These types of drinks cool, refreshing, and they offer the coffee flavor that your customers are looking for.

Some coffee shops also offer a selection of drinks that aren't along the lines of coffee. They are great for attracting summer business though. Fresh fruit smoothies are a great one that not only taste great, they are very healthy. It is a great way to get a snack during the hot part of the day that won't leave you with a sugar high for a while and then suffering from the low later on in the day.

It won't take too much effort to sell some ice cream as well. You can get a small freezer to hold about five great flavors in. You can serve it in dishes or cones. It will get complicated if you have too many flavors or toppings. Yet having some basic ice cream flavors can be something your customers look forward to.

If possible change the dcor in the summer too. You can change the curtains to allow more sunlight to come in. You can rearrange tables so that there is room for people to visit and hang out. When it is hot outdoors people like a well air conditioned place to come in to relax. Make sure your coffee shop is a place that fits that profile for customers.

Keep in mind that during the summer months many coffee shop guests will have their children with them. Do they feel welcome and comfortable in your business? Are there items on the menu they will be happy ordering? If not you will be missing out on the chance to make money from families. This isn't something you want to miss out on as it will increase your sales over just one person coming in to buy one item.

What are you doing to get customers into the coffee shop over the summer? If you are just going about your same old routine, chances are you are missing out on potential sales. There is a great deal of customers out there that will still come to your coffee shop in the summer. You want to entice them with a good variety of drinks and treats that they will be happy to come in for on a regular basis.

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