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Marketing Tips To Increase Your Real Estate Income!

By: Vince Testa Ever wonder how the big agents earn so much money? Why is that some agents make fortunes selling real estate and others barely make a living?

Do you realize the old 80/20 principle, where 20 percent of the agents produce 80% of the business is now 7/93 according to the NAR. That is that 7% of the agents get 93% of the business. Although I am not certain these numbers are completely accurate, there is one thing I am sure of. Most of the business is being done by only a few of the agents.

Here's why. First of all, we are not all created equal. Some have more natural ability and talent than others. This is not to say there is no hope for those who are not yet at the top, there is. But, most of what is being taught doesn't work. There is so much information out there on how to be successful as an agent, that everyone should be successful. I mean that every one should be earning big money. And the fact of the matter is that everyone is not. So why can't you buy a program from a guy who is making millions and have it work for you? Because you have been misled, that's why. You have been led to believe that all you to succeed is to know more, and you will make more. And it's not true. You have been told that more information is the key to your success, and it's not. To make matters worse, as you go around believing this and gathering information, most of what you are getting is pure garbage. It doesn't work, or at minimum, it's not as effective as it could be.

If information alone were the key to your success, you would still have to be sure you are getting the right information, wouldn't you? And there lies yet another problem. Not only are you told to get more information, you are more than likely getting the wrong information. Let's face it. Most agents with a little bit of experience are capable of seeing a transaction through from beginning to end. Yes, some are better than others, but most can get the job done. The first misconception is that you have to be great at what you do in order to get more business. And it is not true. It's the "build a better mouse trap" theory. If it's better people will buy it. Bull! Nothing can be further from the truth. Being a better agent by itself will not make you any more money.

When you decide to become a real estate agent, the first thing you do is take a licensing course. Then you need to pass a test. The first thing that then pops into most minds is this. How do I make money at this? Something they neglected to cover in the course. But you are not alone. There will always be lots of competiton in any business that is easy to get into with the promise of making a lot of money. Most newly licensed agents don't have a clue of how to make money at this. Most turn to their brokers for help, but in many cases that dosen't help much, if at all.

Why is it that most agents only do a few deals a year and only a select few others are able to do several hundred? Is it because these meaga agents have teams? Is that the difference? Well that is actually deceiving. They are able to have teams because they are successful. It's not the other way around as many beleive. Because they are very good at bringing in business, it becomes necessary for them to hire a team because they couldn't handle the volume by themselves.

How do they do it? Marketing! It's how good they have become at marketing that makes them money, not how good they are at real estate. If you think of marketing as sphere of influence, farming, post cards, fsbo's expired's, etc., you have been lied to once again. If you tried any of this stuff, you most likely found it doesn't work as well as you had hoped. If you are waiting for the next deal to come to you and don't have a clue as to where or when it is coming, you are not marketing effectively.

The truth is that very few people understand marketing. Out of those who do, most are not selling real estate. This leaves a door wide open to opportunity for you. By becoming an effective marketer, you will put yourself lightyears ahead of the your competition. But it takes more than buying information. If you have bought any of the marketing programs and were disappointed, you already know what I'm talking about.

Article Source: http://www.lifeweightloss.com

About the author: Vince Testa is a real estate marketing expert, coach, and consultant. Get your Real Estate Tips and Marketing Advice here.
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