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SPOTLIGHT ON KEYWORD RESEARCH TOOLS

By: Kirt Christensen Google has a keyword research tool of its own. To find it, click on the "Tools" link in the green strip at the top of your screen. Now you have two choices: If you've already got a full web site up and you don't want to start completely from scratch in guessing at all the keywords that are there, click on the "Site-Related Keywords" tab and simply enter the web address for one or several pages on your site. Google will search the site and come up with your keyword list for you.

However, if you want to reach people with keywords that you know aren't obviously found on your web site, click the "Keyword Variations" tab and enter one of your core keywords. Google doesn't just give you variations of that keyword. Check the tiny box to the right marked "Use synonyms," and it also gives you a host of related suggested themes. This is no hack job, either. Google's results here are just the results you'd expect from a world-class search engine.

Some of the results you'll find immediately relevant; others you won't have use for. But Google gives you plenty more still helping your Google AdWords management. They won't give you the explicit numbers of searches for these terms on their system, but they will show you the relative amount of traffic they generate. To see this, click on the "Show columns" dropdown menu and select "Keyword popularity".

Along with the amount of competitors vying for each keyword shown in the partly shaded rectangle, you will also get the relative amount of searches that each term gets.

Yet another clever feature is "Global search volume trends," a month-by-month graphic of the average searches your term gets.

That is sharp and quite useful in your Adwords management. Overture can't give you the variations that Google gives nor can you the information on your competition from any other free service. It doesn't even cost another dime.

ON WORDTRACKER

Using Overture's feature to get all of the searched alternatives of the term "learn German", you would get a list of terms where each one included those two words.

1,371 learn to speak german

916 learn german free

598 learn german online free

383 learn to speak german for free

108 learn to speak german online

100 german language learn online

73 learn swiss german

71 learn german software

69 learn german cd

Don't you think that there are probably people out there wanting to learn German who won't use that exact phrasing?

Of course there are. How about the guy who wants to "study German" or "study in German". There is also the individual who might type in, "learn Deutsch" or even "sprechen sie Deutsch".

How will we know what other keyword possibilities are out there? Wordtracker's Wide Search is the answer.

Let's say now that you're bidding on keywords for cell phones. Go to Wordtracker, and you'll get these suggested variations:

mobile phone

nokia

cellphone

cellular phone

ringtones

wireless

sony ericsson

samsung

sanyo

motorola

bluetooth

accessories

The terms you get from Wordtracker can open up new market that might never have considered, all you have to do is let loose your imagination. You might be like others looking at the keyword list and decide that selling the accessories for Nokia phones is more profitable than selling the phones themselves. This kind of unexpected revelation is only one of many. Doing the research helps bring these to light. Keep your eyes open!

Wordtracker is not meant to provide cost per click projections or estimates of profit possibilities. It is only meant to draw your attention to the possible avenues you can take your keywords down. It can do this by

reporting to you the variations that have been searched for in the last 60 days, and

disclosing to you the number of searches your terms have gotten through Metacrawler and Dogpile.

Beyond including plurals and singulars, there aren't any other spelling varieties given, such as "cell", "cell phone" and "cellular". You have to run those through individually.

Article Source: http://www.lifeweightloss.com

Kirt Christensen, a veteran of over 10 years of keyword research , will be your guide and show you precise results of all the keyword research techniques he tests and uses every single month. www.netbreakthroughs.com">www.netbreakthroughs.com
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